Project Overview
A digital platform designed to help users across Saudi Arabia discover restaurants, explore menus, and make reservations effortlessly. I led the UX research and competitive analysis phase to uncover market opportunities and lay the foundation for a user-centric product.
Objective
Identify user needs, preferences, and pain points through structured research.
Analyze key competitors to pinpoint market gaps and opportunities.
Translate research insights into actionable design strategies.
Challenges
Crafting interview questions that balance business objectives with user insights.
Conducting a comprehensive competitor analysis that covers both UX and business perspectives.
Synthesizing large volumes of data into clear, actionable insights for stakeholders.
Outcome
Delivered a professional research report including data-driven personas and a detailed user journey map.
Created a competitor analysis matrix highlighting strengths, weaknesses, and opportunities for each player.
Presented findings in a clear, decision-friendly format that guided the next design phases.
Key Achievements
Applied professional UX research methodologies to extract high-value insights.
Bridged the gap between business goals and user needs, ensuring a market-relevant product direction.
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